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Course 108Elective

Data, Analytics, and AI Maturity

Instructor: Doug Laney

Course Overview

This course helps leaders assess and advance their organization’s data, analytics, and AI capabilities. Participants examine five levels of maturity across eight dimensions, including strategy, leadership, metrics, skills, architecture, governance, deployment, and technology. Through self-assessment and discussion, the course helps leaders identify organizational strengths, capability gaps, common challenges, and practical improvement opportunities. Participants leave with a clearer view of their current state, target maturity, priorities, and new ideas to improve business value from data, analytics, and AI.

Instructor

Doug Laney

Doug Laney

Innovation Fellow, West Monroe | Adjunct Professor, University of Illinois Gies College of Business

Doug Laney is an internationally recognized data and analytics strategy analyst, advisor, and author. He coined the term "Big Data" in 2001 and developed the concept of "infonomics" — the theory, study, and practice of treating information as an actual corporate asset. His book Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage (Bibliomotion/Routledge, 2018) is widely used in data strategy programs. Doug is an Innovation Fellow at West Monroe and an adjunct professor at the University of Illinois Gies College of Business. He has advised hundreds of organizations on data monetization, data governance, and data-driven transformation.

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